Distinctly Tavily

What's allowed

Tavily brand assets are protected by law and you must seek permission to use them from Tavily. Do not use Tavily brand assets without written consent from Tavily, except under the following circumstances:

• →Licensed Use

  Authorized licensees may use Tavily brand assets pursuant to a valid, executed license agreement with Tavily. All such use must comply with both the terms set forth in that agreement and these guidelines.

• →Authorized resellers and/or distributors

  Approved resellers and distributors may use Tavily brand assets solely to advertise, promote, and sell genuine Tavily products or services, subject to the terms of their distribution or reseller agreement.

• →Editorial and Media Use

  Journalists, publishers, and media outlets may use Tavily in articles, news reports and commentary.

• →Educational and Academic Use

  Tavily brand assets may be used in academic, non-commercial contexts, including scholarly research, lectures, or textbooks.

• →Referential Use (Nominative Fair Use)

  Third parties may refer to Tavily assets to identify Tavily products or services (e.g. in compatibility statements), provided that:

  • The use is necessary to identify the product or service;
  • No suggestion of endorsement, sponsorship, or affiliation is made;
  • Tavily brand assets are not used more prominently than necessary.
• →Sponsorship, Certification, and Co-Branded Activities

  Use of Tavily brand assets in connection with sponsorships, certifications, endorsements, or co-branded marketing campaigns is permitted only with prior written authorization from Tavily, and subject to the applicable terms both specified in the written authorization and as set forth in these guidelines.

• →Event Participation

  Authorized participants in Tavily events or programs (e.g., vendors, speakers, certified instructors) may use Tavily brand assets to indicate their involvement, provided such use is pre-approved in writing and consistent with these guidelines.

All uses of Tavily brand assets, whether authorized or referencing, must follow the general guidelines below.

Dos

• Use Tavily brand assets accurately

  Always use Tavily brand assets exactly as provided to you without modifying their design, color, or proportions. Ensure that Tavily brand assets are always represented consistently and clearly.

• Maintain context

  Use Tavily brand assets in a way that truthfully refers to Tavily or its products/services, avoiding misleading implications of endorsement.

• Proper linking and mentions

  When mentioning or linking to Tavily brand assets or Tavily, make sure to do so accurately and in an appropriate context. Ensure links direct to the official websites and resources of Tavily (e.g. www.tavily.com) and not cached or mirrored sites.

• Request permission when necessary

  If you're unsure about using Tavily brand assets or their elements, seek explicit authorization at support@tavily.com. If the usage deviates from the basic intended purpose (whether authorized or referencing), please contact Tavily to obtain express permission.

Don'ts

• Do not register Tavily brand assets in domain names or business names

  Avoid using Tavily brand assets as part of your domain name, website, or company name.

• Do not modify Tavily brand assets

  Never alter Tavily brand assets by resizing disproportionately, changing colors, abbreviating, creating derivative versions, misspelling or incorporating them into taglines or slogans.

• Do not use Tavily brand assets descriptively

  Avoid using Tavily brand assets as generic terms or in a descriptive sense.

• Do not imply endorsement

  Do not use Tavily brand assets in a way that suggests approval, certification, or sponsorship by Tavily unless explicitly authorized. Do not give the impression that Tavily supports your products or services without permission.

• Do not use Tavily brand assets in an offensive or defamatory way

  Avoid using Tavily assets in a way that could create negative associations or misunderstandings. Do not use their representations or colors in inappropriate or controversial content.

• Do not use on merchandise without permission

  Avoid placing Tavily brand assets on items like T-shirts, mugs, bags or accessories unless approved in writing by Tavily.

• Do not combine Tavily assets with other brands without permission

  Do not mix Tavily brand assets with others or use them alongside other entities without obtaining formal permission. Tavily brand assets should always be represented clearly, distinctly and independently.